The exhibitors of the pavilions for the private sectors will devise various measures in line with the theme of the Expo, “Designing Future Society for Our Lives,” and will produce and direct an exhibition where their unique individuality is embodied and visitors can experience the future society, to realize pavilions that provide visitors deep impression and empathy. The association will continuously make an effort to enhance the charm of the Expo at both the real and virtual venues through various co-creations with companies and organisations such as exhibitors of the pavilions for private sectors.